Social media users in Pakistan are evolving, reflecting digital preferences and cultural trends. Understanding the dynamics of social media sites used in Pakistan 2024 based on certain locations like Pakistan is crucial before building a brand presence.
According to the sources, more than 70 millions are active social media users in Pakistan and this number keeps on increasing each year. With such important platforms, it is crucial for individuals and businesses to know the users before influencing them with their services or content in Pakistan.
List of top 10 Social Media sites used in Pakistan 2024 –
1. Facebook –
Facebook is the most broadly and commonly used social media sites in Pakistan in 2024 because of its large user base. Currently, approx. 57.5 million users in Pakistan.
- These users are normal people from rural and urban areas based on different age groups, demographics, and different financial backgrounds.
- One of the key reasons why Facebook tops this list is, that it provides everything one can think of in a single place like messaging, groups, pages, communities, and event management.
2. Instagram –
In Pakistan, users aged 18 -34 years use Instagram actively. The format- a type of content which Instagram shows are stories, reels, live videos, direct messages, etc.
- Content related to food, fashion, travel, etc is common in Pakistan.
- These things make this platform one of the top 2 social media sites used in Pakistan in 2024.
3. Youtube
Pakistan comes in 7th rank with more than 70 million YouTube users in Pakistan in early 2024. Youtube exists as a cornerstone of digital culture in Pakistan with the largest platform for sharing videos and earning money.
Youtube has over 10 billion downloads on Google Play Store and more than 60% of views come from mobile devices.
Features –
- Large variety of content – From educational videos to music, entertainment, vlogs, etc.
- Monetization – one can earn money by switching to video monetization.
- Creator tools – YouTube shorts, YouTube community tab, Premiers.
4. Linkedin –
LinkedIn is a reputed networking platform with 12 million members in 2024 considered as one of the top 10 social media sites used in Pakistan 2024, used by professionals and businesses from Pakistan. This platform provides building connections among individuals and businesses, career growth for youngsters, industry insights as well as business development.
- The platform is available in more than 20 languages in Pakistan.
- For career growth, it helps in showcasing the skills required by top MNCs while promoting them.
Reasons why LinkedIn is used by many people –
- Sharing engaging content – Users can share their perspectives and useful content in the form of blogs, articles, and statistics for an audience.
- Industry news feeds – the platform provides daily news feeds of different industries to keep themselves updated.
- Company pages – businesses can create pages or share content related to their products showcasing their service to individuals.
5. Twitter –
Twitter has now become a notable social media platform for connecting customers and creating brand exposure due to its huge user base in Pakistan i.e., approx 90 million active users, which makes it in the list of top 10 social media sites used in Pakistan in 2024.
- One of the cool features of Twitter is it is real-time. Businesses with individuals or individuals to individuals can chat with each other in the public domain.
- This platform is also used for survey purposes, finding trending topics, live events, and breaking news.
6. Likee –
It’s a short-video creation app used by millions of users in Pakistan. Founded in January 2017, this international technology firm has been listed on NASDAQ.
Some of the features –
- Visual effects
- 4D magic and dynamic stickers.
- Video shooting and editing app.
- Available for iOS and Android
7. Snapchat –
In Pakistan, they value users’ privacy, and providing privacy is one of the features of Snapchat like messages or stories disappearing after sometimes offering a sense of security.
Several factors responsible for the popularity of Snapchat in Pakistan –
- Amazing engaging features – some of the cool features that Snapchat offers are filters, lenses, and stickers which align with the mindset of Pakistani users as they like to be funky and express themselves just the way they are.
- For businesses, Snapchat offers target advertising to reach certain audiences based on their demographics within Pakistan. Businesses can enhance their brand image while influencing users via useful exclusive content.
8. BigoLive –
It is a platform providing live streaming video that allows users to broadcast any special moments, events or happenings to a large group of audience. One of the cool features of this platform is one can connect with a broad audience at a time.
- Companies and businesses use this platform to new markets and build connections with them in a short period.
- Users can share content on this platform in the form of virtual gifts and awards.
9. Tiktok
TikTok is famous in Pakistan particularly due to entertainment – It offers a diverse range of content genres like comedy, dance, music, cartoons, etc. It provides different tastes of content for different users.
- In addition, it helps in building a community for like-minded users.
- For businesses, it offers features like advertising, hashtag marketing ideas as well as influencer partnerships.
10. Snack Video –
This platform is new in Pakistan but its features are very much similar to that of Snapchat. The kind of content it provides is related to beauty and lifestyle. This platform is more popular amongst youngsters in Pakistan.
- Most of the users and content are of GenZ.
- This is the upcoming type of content generation and businesses are more likely to interact with these GenZ content creators.
Conclusion –
For Pakistani people, social media has become bread and butter which they like to enjoy daily. More than hundreds of subscribers and millions of 4G users, the country has a booming rate of increasing social media platforms and these are the best social media sites used in Pakistan in 2024.
